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Archive for February, 2009

How will Bluetooth Marketing Evolve ?

Posted on February 28th, 2009 by Joe

I recently read an article that discusses how bluetooth marketing has been excluded from requiring Opt-In permission by ICO in the UK. Article link: http://www.consumer-preference.com/2007/10/bluetooth-marketing-ico-removes.html I’ve recently experimented with some bluetooth marketing, and whilst I am against spam via email etc, I do see some differences in the bluetooth approach. Bluetooth vs Email or SMS [...]

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